A cultural GPS.
A dialogue tool.
A behavioral tool.
A multi-tool pocket-knife.
A simple, yet profound model.
A shortcut to cultural understanding.
A very practical tool to use in everyday life.
A structured way to get a clear view of cultural differences.
A common platform for exploring cultural differences and similarities.
A really non-aggressive and non-stereotypical way to deal with cultural characteristics.
The above are just a few of the many things that have been said about our 4R Model since we developed the model 10 years ago!
Since then, thousands of executives, managers, project managers, employees, expats, and other good people have used the model to navigate various cross-cultural settings. And we're really proud about that!
If you'd like a more in-depth explanation of how to use the 4R Model, we've devoted a full chapter to the model in our book 'Global Perspectives', including:
If you sign up for our newsletter, you'll get the chapter delivered straight to your inbox. You can read more about the newsletter and sign up here.
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By signing up, you'll also get a free chapter from our book 'Global Perspectives: A Practical Guide to Navigating Across Cultures'.
"My copy of this book will be placed close to me on my office shelf – next to only a handful of other truly inspiring books I have read."
- Mette Bjerrekær, Group Vice President, GRUNDFOS
*) Recommended if you live outside Denmark.
Interested in a bulk purchase? Or like to know more about the book? Click here.