Strengthen your communication and collaboration with Brazilian colleagues and business partners. Minimize misunderstandings. Maximize value.

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Are you planning to set up business in Brazil? Or do you already have Brazilian colleagues, partners, customers, or suppliers?

Brazilian cultural training ensures that you get maximum benefit from your Brazil-related activities.

The training is based on your specific issues and gives you practical solutions to the challenges you face – whether you’ve been active in Brazil for several years, or you’re brand new to the Brazilian market.

What are the benefits of Brazilian cultural training?

Your organization will:

  • Achieve greater efficiency and productivity in Brazil-related projects
    If you face challenges when collaborating with Brazilian colleagues or partners, then you’ll learn how to tackle them, and you’ll discover how to benefit from the cultural differences – increasing the efficiency and productivity of your Brazil-related projects.
  • Increase your cultural intelligence – and achieve greater job satisfaction
    Get an insight into Brazilian culture that extends far beyond the stereotypes. And become aware of your own culture and how you react when you encounter other cultures. This results in fewer frustrations and greater job satisfaction in Brazil-related work. Read more about our approach to culture here.
  • Utilize Best Practice and build a common frame of reference
    Share your experiences of collaborating with Brazilian colleagues and partners. Establish and benefit from Best Practice. And acquire a common frame of reference so that you can handle Brazil-related activities more effectively across the organization.
  • Achieve visible and long-lasting results
    You’ll learn before, during and after the training, and work on your own real-life challenges and cases all the way through the programme. These are some of the reasons why Brazilian cultural training creates visible and long-lasting results. Read more about how we ensure the training achieves its objectives.

As a participant you will:

  • Increase your cultural self-awareness – learn about your own culture first!
    Become aware of your own cultural baggage and everything you take for granted. This is essential to finding the key differences between the Brazilian culture and your own culture, and learning how to deal with them constructively.
  • Strengthen communication and collaboration with Brazilian colleagues and partners
    Learn how to communicate more consciously and achieve effective collaboration with Brazilian colleagues and partners. And master the art of building strong relationships and trust, so that you can create better results together.
  • Recognize the typical pitfalls when doing business in Brazil – and learn how to avoid them
    Learn to recognize the typical pitfalls when working in Brazil e.g. when holding meetings, distributing tasks or negotiating contracts. And learn how to avoid them, saving you time and money.
  • Experience Aha! moments: “Now I get it!”
    Don’t you think that your Brazilian employees take enough initiative? Or have you experienced that your Brazilian colleagues understand planning differently than you?  Understand why your Brazilian colleagues react the way they do – allowing you to adjust your behavior accordingly.
  • Acquire practical tips and tricks
    You’ll get a lot of practical tips and tricks that will contribute to greater success in your daily work. For example, you can learn how to ensure that agreements are kept; and discover when written communication is suitable and when it’s better to meet face-to-face.
  • Discuss your specific projects and challenges
    Get advice on your Brazil-related projects and challenges from trainers who have extensive hands-on experience of Brazilian culture. Meet our trainers here.
  • Acquire tools that will make you more effective in all types of global work
    The training will equip you with practical tools that are not only useful in your collaboration with the Brazilians, but in all tasks where you work cross-culturally. They are simple and easy to use. Whether you’re online or offline, whether you have to prepare for one meeting or long-term collaboration – they will always be close at hand. See one of them here.

We found the trainers very qualified, because they had a relation to the region they were talking about. They had lived and worked there.

Bent Just Petersen, Managing Director, ENKOTEC

Practicalities about Brazilian cultural training

We start by identifying your Brazilian cultural training needs and then design a programme within the framework that you have set out.

We define the training’s target audience, duration, learning objectives, content, and time and place in close cooperation with you. The training (face-to-face or virtual) can be anything from a single half-day workshop to a longer programme of 2-3 full-day modules – depending on the results you want to achieve.

We also offer Brazilian cultural training as open workshops at your company, so you can create cohesion in your Brazil-related activities across departments, functions and levels.

The training is always customized – not just for your organization, but for each and every participant. Below are some examples of what we can work on.

Typically, we cover the following:

  • Cultural awareness starts with self-awareness
  • Practical cultural models, e.g. the ‘4R Model’ and the ‘Cultural Investigator’
  • Key differences between Brazilian culture and your own culture – and how these differences can present opportunities for innovation
  • Similarities and shared values – what do we have in common across our national cultural differences?
  • Communication: Differences between high- and low-context cultures; face-to-face and virtual communication; verbal communication versus written communication; body language
  • Hierarchy and power structure in Brazilian business: Who makes the decisions? How is responsibility distributed? Who should you involve if you want to make things happen?
  • How to build strong relationships with Brazilian colleagues and business partners – and why it’s important
  • Conceptions of time, planning, and deadlines
  • Handling misunderstandings, disagreements and conflicts with Brazilian stakeholders
  • Specific cases and questions from your daily work – and informative examples of what went wrong and what went right for others

We can also work on:

  • Understanding the Brazilian context: History, politics, economy; Brazil’s role in South America; regional differences
  • The diverse Brazilian society: Generational differences; class barriers, religion, race, ethnicity and gender roles
  • What drives your Brazilian colleagues? National self-awareness; the role of the family; education and social security
  • The negotiating culture: Create good results when negotiating with Brazilian business partners
  • The best way of recruiting, retaining and managing your Brazilian employees
  • Training and educating Brazilian colleagues
  • Security concerns in Brazil
  • Business etiquette e.g. dinner engagements, small talk topics, gifts, dress code, titles and greetings
  • Brazilian lifestyle and consumer behavior

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