Strengthen your communication and collaboration with colleagues and business partners from a specific culture, country or region. Minimize misunderstandings. Maximize value.

Home - Services - Country-specific Cultural Training - Training on your Chosen Country or Culture

Do you regularly deal with partners – or have activities – in a particular country or culture?

Customized cultural training strengthens communication and collaboration with colleagues and business partners from that country/culture, so that you can maximize return on your projects.

The training is based on your specific issues and gives you practical solutions to the challenges you face – whether you are e.g. establishing production outside Denmark, entering into a new collaboration, or have several customers/suppliers in a particular market.

We can focus on one or more selected cultures, countries or regions around the world. Click here for a list of the areas that we’ve already delivered training on.

What are the benefits of cultural training?

Your organization will:

  • Achieve greater efficiency and productivity in your projects
    If you face challenges when collaborating with colleagues or partners from a specific country/culture, then you’ll learn how to tackle them, and you’ll discover how to benefit from the cultural differences – increasing the efficiency and productivity of your projects.
  • Increase your cultural intelligence – and achieve greater job satisfaction
    Get an insight into the culture that extends far beyond the stereotypes. And become aware of your own and other cultures. This results in fewer frustrations and greater job satisfaction. Read more about our approach to culture here.
  • Utilize Best Practice and build a common frame of reference
    Share your experiences of working cross-culturally. Establish and benefit from Best Practice. And acquire a common frame of reference so that you can handle collaboration more effectively with that specific country/culture across the organization.
  • Achieve visible and long-lasting results
    You’ll learn before, during and after the training, and work on your own real-life challenges and cases all the way through the programme. These are some of the reasons why the cultural training creates visible and long-lasting results. Read more about how we ensure the training achieves its objectives.

As a participant, you will:

  • Increase your cultural self-awareness – learn about your own culture first!
    Become aware of your own cultural baggage and everything you take for granted. This is essential to finding the key differences between your own culture and the culture you’re learning about, and discover how to deal with them constructively.
  • Strengthen your ability to communicate, collaborate and build relationships
    Learn how to communicate more consciously and achieve effective collaboration with colleagues and partners from that particular country/culture. And master the art of building strong relationships and trust, so that you can create better results together.
  • Recognize the typical pitfalls – and learn how to avoid them
    Learn to recognize the typical pitfalls when doing business in that country e.g. when holding meetings, negotiating, planning or distributing tasks. And learn how to avoid them, saving you time and money.
  • Experience Aha! moments: “Now I get it!”
    Have you ever wondered why your international colleagues and partners react the way they do? The training gives you key insights to understanding your business partners, so their actions make complete sense – allowing you to adjust your behavior accordingly.
  • Acquire practical tips and tricks
    You’ll get a lot of practical tips and tricks that will contribute to greater success. For example, you can learn how to ensure that deadlines are met; find the best way to train colleagues and transfer knowledge and tasks; and discover how to check that your message has been correctly understood.
  • Discuss your specific projects and challenges
    Get advice on your specific projects and challenges from trainers who have extensive hands-on experience of that particular country/culture. Meet our trainers here.
  • Acquire tools that will make you more effective in all types of global work
    The training will equip you with practical tools that are not only useful in your collaboration with that specific culture, but in all tasks where you work cross-culturally. They are simple and easy to use. Whether you’re online or offline, whether you have to prepare for one meeting or long-term collaboration – they will always be close at hand. See one of them here.

I have especially liked that we have avoided talking about “do’s and don’ts” and constantly focused on the reasons and the understanding of the cultural differences.

Ulrik Christensen, VP Production, Factory Manager, Tianjin, China, Vestas Control Systems A/S

Practicalities about country/culture-specific training

We start by identifying your cultural training needs and then design a programme within the framework that you have set out.

We define the training’s target audience, duration, learning objectives, content, and time and place in close cooperation with you.

The programme can focus on a single country/culture, several selected cultures, or a particular regional/cultural group. The training (face-to-face or virtual) can be anything from a single half-day workshop to a longer programme of 2-3 full-day modules – depending on the results you want to achieve.

The training is always customized – not just for your organization, but for each and every participant. Below are some examples of what we can work on.

Typically, we cover the following:

  • Cultural awareness starts with self-awareness
  • Practical cultural models, e.g. the ‘4R Model’ and the ‘Cultural Investigator’
  • Key differences between your own and other cultures – and how these differences can present opportunities for innovation
  • Similarities and shared values – what do we have in common across our national cultural differences?
  • Communication: Differences between high- and low-context cultures; agreements and decision-making processes; business meetings; virtual communication; body language
  • Hierarchy and power structure: How is responsibility distributed? Who should you involve if you want to make things happen?
  • Is it important to build relationships with colleagues and partners from that particular country/culture? And how does it work in practice?
  • Handling misunderstandings, disagreements and conflicts in collaborative situations
  • Your specific cases and questions relating to your daily work – and informative examples of what went wrong and what went right for others

We can also work on:

  • Country overview: History, politics, economy, authorities; social diversity – regional, communal, ethnic, religious, generational
  • Understanding what drives your international colleagues: National self-awareness; education and family; community and social security
  • The negotiating culture: Create good results when negotiating with e.g. customers, suppliers and distributors
  • The best way of recruiting, retaining and managing your employees from that particular country
  • Transferring tasks and training colleagues from that particular country/culture
  • Business etiquette e.g. dinner engagements, small talk topics, gifts and dress code
  • The country as a B2C market: Lifestyle and consumer behavior

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