In 2012, C3 Consulting designed and implemented a cultural awareness training program for managers at the DEIF Group to enhance global leadership competences. During the autumn of 2012, 12 managers participated in a dynamic training program of 3 modules to learn more on how to manage cultural differences in a global setup.

The purpose for DEIF was to enhance managers’ interpersonal competences within cultural awareness, motivation and communication, to help them become more efficient in the global DEIF setup; here they work with local and regional DEIF organizations and external partners in more than 40 countries and territories.

Together with DEIF, C3 Consulting designed a training program with a cultural perspective on the three focus areas cultural awareness, motivation and communication. The training program integrated the managers’ daily leadership work and tasks as well as challenges.

Peter K. Fröhlich, Senior Department Manager, DEIF A/S:

“The cultural awareness training with C3 Consulting has given me a better understanding of culture and how to understand and navigate in cross-cultural settings with colleagues and business associates.

After having attended the training I see that cultural understanding goes both ways in cross-cultural meetings:  We both have a need and an obligation to understand each other to enhance communication and collaboration.

The cultural tools that C3 Consulting gave us are easy to use and very efficient in my daily work.”

Hans Sønderskov Uhrenholt, Executive Manager, HR, DEIF A/S:

“The cultural training and the cultural tools we obtained from the C3 Consulting training have been very useful and inspiring. I use the cultural tools in my work with our subsidiaries globally and find the tools are very easy to use and useful for any culture.

The next step for DEIF to enhance our global mindset is to cascade the cultural knowledge and tools to the DEIF organisation globally. We have already taken the first steps to do so, and I hope these initiatives will encourage and inspire our colleagues to share cultural  knowledge and understanding even more and thereby develop the global mindset in DEIF.”

About DEIF:

DEIF is a global supplier of green, safe and reliable control solutions for decentralized power production, marine/offshore and wind turbines. The DEIF Group has sales offices, competence centres and training facilities in nine key markets in Europe, Asia and the Americas, and distributors in an additional 35 countries and territories.

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