In 2009, Fiberline Composites was setting up production in China.

In this connection C3 Consulting ran a number of half-day Chinese cultural awareness workshops for Fiberline – starting with the management team and moving on to other staff groups that would be working with Chinese colleagues and business partners.

In addition, C3 Consulting acted as a sparring partner for the project manager in charge of Fiberline's China project.

See the feedback from Fiberline below.

Knowledge that it is difficult to obtain in other ways…… in time

"It has been a pleasure to hear Annette put into words the challenges that, even after many years of experience with China, still seem puzzling.

We have been happy about her teaching, which is based on her deep China know how. She has been able to provide answers to questions that are very difficult to get answered otherwise, even though you have had your feet firmly planted in China and have had rich opportunities to ask the Chinese themselves.

At a training course for the management team as well as when providing sparring in general, she has been able to combine theory and practice into a serious and not least practically useful content for both the experienced and the beginner in regard to Chinese culture.

We have gained an insight into the complexity of the approach needed to be successful in China. Only through an understanding of the complexity and the necessary practice can you get prepared to avoid the many notorious pitfalls in China.

Personally, I have enjoyed the red thread running through Annette's concept: It may well be that there are cultural differences between the Chinese and us, but fundamentally we are, as human beings, very much alike – and the differences, that indeed exist, can often be used constructively.

If you are open and let yourself be inspired by Annette's enthusiasm, you get a positive approach and a balanced picture of China and the Chinese – and that can really create practical results.

All of it is knowledge that it is difficult to obtain in other ways…… in time."

Søren B. Jensen
General Manager
Fiberline Composites (Tianjin) Co., Ltd.

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